P-Rep Candidate
Team Information

PARROT9 HQ: New Zealand

PARROT9 is a user experience design team from New Zealand. Our aim is to design the ICON Network to be as easy to use as possible, because that's the only way it will reach the masses. To do this, we'll standardise the user experience (UX) and help create DApps that penetrate the mainstream.

Proposal

1. Introduction

PARROT9 intends to:

  • Develop the official user experience design standards for the ICON Network.
  • Optimise the user experience across the ecosystem.
  • Work with ICON teams to create DApps that drive mainstream adoption.
  • Create educational material to teach the ICON community how to design for real people.

 

Design is business critical. 89% of people switch to a competitor after a single bad experience. If we want the ICON Network to reach mainstream adoption, the user experience must be our top priority.

But not all designers prioritise results. They favour aesthetics over usability, even though it can reduce engagement by 50%. It's been over 10 years, and blockchain technology is still far too complex for the masses. That's not a problem you can solve with Photoshop alone.

While we value aesthetics, usability is priority number one. After all, IBM found that every $1 invested into ease of use returned $10 on the first day, and $100 within the first year.

 


2. Motivation

The single greatest factor that is holding back mass adoption of decentralized and privacy-oriented applications is the lackluster user experience. — John Boyer

 

We've backed ICON since the ICO, and we strongly believe it has more potential than most other blockchains. But blockchains are still in the early adopter phase – and it shows. It's an early prototype: the basics are there, but you're not going to actually use it.

 

To reach mainstream adoption and hyperconnect the world, we need to design the ICON Network so people want to use it. Real people, old and young, from every corner of the globe. People who speak different languages or are physically impaired. People who lack technical skills or the ability to handle complexity. People who expect you to live up to the same standards as every other product and service they use.

 

The ICON Network isn't ready for these people. The interfaces may look nice, but they're still too difficult to use. There's too much complexity. And the ICONex wallet is no exception.

 

Over 10 years, design-led companies outperform the S&P by 228%. Amazon is a company that understands this. Most Internet ventures failed during the dotcom crash, but Amazon quickly recovered and dominated the industry. Why? Because they put the user experience above all else. You can see it in action in 1999 when Jeff Bezos talks about Amazon's plans before the dotcom crash.

 

For the ICON Network to rise above every other blockchain, we need to design it for real people. Most developers don't prioritise design, and those that do often have limited resources. For this to work as we envision, we need to become a Main P-Rep so we can devote our time to the ICON ecosystem — free of charge.

 


3. Execution plan

Short term

We plan to analyse and improve interfaces within the ICON Network and publish them on Medium. We'll build interactive prototypes so we can receive valuable feedback from the community. We'll start with the ICONex wallet for mobile and browser, then design how we think voting should work.

We'll use these articles to get traction among the community, so we can work with the teams involved to put our improvements in place.

We'll also publish articles to explain our design decisions, and teach the ICON community how to design for real people. We'll keep the community up to date with our progress via Medium and Twitter.

 

Long term

Long term goals depend on resources allocated once elected as a Main P-Rep, but we plan to:

  • Develop the official user experience design standards for the ICON Network and help teams apply them.
  • Work with ICON developers to create core DApps for the Network.
  • Teach the ICON community about the importance of UX design through articles, case studies, and speaking engagements.

 


4. Expected timeline

 

Q4 2019

  • Publish our analysis of the ICONex mobile wallet.
  • Set up our P-Rep node.
  • Publish our analysis of the ICONex browser wallet.
  • Publish articles that explain the importance of design.
  • Publish our analysis of voting for the ICON Network.

 

Post-election

If elected as a Main P-Rep, we'll transition into full-time work for the ICON Network and offer our services to ICON teams free of charge. This will be our focus for 2020 and beyond:

  • Develop the official user experience design standards for the ICON Network.
  • Work with the ICON community to optimise the user experience across the ecosystem.
  • Work with ICON developers to create DApps that drive mainstream adoption.
  • Create educational material to teach the ICON community how to design for real people.
Expected Network Information

Sydney, Australia cloud

We plan to start with the minimum specification for AWS and scale as needed. We'll have our node up by October 15. Instance Type: C5.4xlarge CPU Model: Intel(R) Xeon(R) Platinum 8124M CPU @ 3.00 GHz vCPU (core): 16 RAM: 32 GB Disk: 500G NVMe SSD (EBS Bandwidth 4.5 Gbps) Network: 10 Gbps

Team Members

Peter Denholm Team Member

Peter has worked on over 300 design projects for more than 100 clients. Millions of people interact with his designs every month. With over 10 years of user experience design under his belt, his results speak for themselves. One project increased engagement by 16,000%. Another increased signups by 60% compared to the same month the previous year, even in a shrinking market.

Lisa Verheul Team Member

Lisa writes content for an app that helps millions of people stay secure online. She’s covered every part of the user experience, from marketing, sales, and onboarding, to in-app wording, support articles, and webinars. She’s helped over 400 businesses adopt new software, and her articles receive over 100,000 views a month.