Analysis of demography and approach for Marketing

Team

ICON Guide Star

Category

Marketing

Description

A complete survey and research to narrow down on languages and regions to focus to break the barriers and spread the word about ICON.

Dates

March 1, 2020 ~ Dec. 31, 2020

Progress

40%

Status

In Progress

  • Details

    Milestone #1- The region of focus

    • Analysis of the demography of the various regions in the world to identify potential untapped markets that can be explored to promote the use of ICON
    • Create awareness via social media platforms like Twitter, Facebook and Instagram by using Infographics to enhance engagement regarding why the Indian subcontinent has been chosen
    • Create content in Medium elucidating research findings on why the Indian subcontinent has been chosen

     

    Milestone #2- The primary language of focus

    • Research to understand the most impactful language to focus on for mass marketing within the chosen region (the Indian Subcontinent)
    • Medium article explaining research findings on why Hindi is the preferred language 
    • Create social media content to narrate why Hindi is the best choice of language to explore the Indian Subcontinent

     

    Milestone #3- Further languages of focus

    • Research to find out other regional languages to maximise impact on target audience
    • Create Infographics to be shared on social media
    • Create Medium article to articulate the potential benefits of choosing the said language

     

    Our social media handles-

    Facebook : https://www.facebook.com/IconGuideStar

    Twitter :      https://twitter.com/iconguidestar

    Medium :    https://medium.com/@iconguidestar

    Instagram : https://www.instagram.com/IconGuideStar