Analysis of demography and approach for Marketing
Team ICON Guide Star |
Category Marketing |
Description A complete survey and research to narrow down on languages and regions to focus to break the barriers and spread the word about ICON. |
Dates March 1, 2020 ~ Dec. 31, 2020 |
Progress 40% |
Status In Progress |
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Details
Milestone #1- The region of focus
- Analysis of the demography of the various regions in the world to identify potential untapped markets that can be explored to promote the use of ICON
- Create awareness via social media platforms like Twitter, Facebook and Instagram by using Infographics to enhance engagement regarding why the Indian subcontinent has been chosen
- Create content in Medium elucidating research findings on why the Indian subcontinent has been chosen
Milestone #2- The primary language of focus
- Research to understand the most impactful language to focus on for mass marketing within the chosen region (the Indian Subcontinent)
- Medium article explaining research findings on why Hindi is the preferred language
- Create social media content to narrate why Hindi is the best choice of language to explore the Indian Subcontinent
Milestone #3- Further languages of focus
- Research to find out other regional languages to maximise impact on target audience
- Create Infographics to be shared on social media
- Create Medium article to articulate the potential benefits of choosing the said language
Our social media handles-
Facebook : https://www.facebook.com/IconGuideStar
Twitter : https://twitter.com/iconguidestar
Medium : https://medium.com/@iconguidestar
Instagram : https://www.instagram.com/IconGuideStar